Should we have a custom design?

What is a custom design?

• A custom design starts with a graphic designer who creates a from-scratch theme
• A developer then takes this theme and ‘slices’ it (element by element) and turns it into code so that it displays on a webpage

What is a quality design?

• We call a ‘quality design’ one that is based off of a customizable, premium theme.
• It can still have basic elements changed like colors, fonts, some limited repositioning of elements, etc.

What is a stock design?

There are many hobbyist entry points for stock templates.  They will have limited customization options.

Which level of design do I need?

It depends on your goals:

• If you want a personal blog or are just experimenting with a hobby to see if you can make money with it, a stock design is a fine place to start
• If you need a good theme but your audience won’t care about nuance, a quality design (premium theme) is a good option.
• If you feel the details of design elements are an important part of communicating with your audience, then a custom design is the way to go